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✠ Trusted over 1,703 plus bourbon enthusiasts
Bourbon-Owned Brand
Description
Locked, loaded, and leaving no shelf unturned.
You don't just drink bourbon. You hunt it.
You know which liquor stores get their allocation on Thursdays. You've got a guy at three different shops across two counties. You've set an alarm for a bottle release and called in a favor just to secure a handle of something the rest of the world hasn't heard of yet. The hunt is half the fun — and the pour at the end is the reward.
This is your title. Wear it with honor.
Perfect For
The bourbon enthusiast who treats every bottle release like a mission briefing.
You've driven 45 minutes for a single bottle. You've sweet-talked a store manager. You've refreshed a website at midnight. You know the difference between allocated and ultra-allocated, and you've tasted both. This tee is your badge of honor in the field.
For bottle hunters, secondary market veterans, distillery trail regulars, and anyone who believes the best bourbons aren't found — they're earned.
Lock in. Hunt hard. Pour slow.
Design Highlights
- Massive distressed block typography built for impact
- Red crosshair target replacing the "O" — the hunt is always in focus
- Gritty, weathered texture throughout — earned, not manufactured
- High-contrast black, white, and red color palette
- Bold enough to start a conversation at any bar, bottle shop, or release line
The Details Bella+Canvas 3001 – Premium Unisex Tee
- 100% Airlume combed & ring-spun cotton — soft, lightweight, breathable
- Modern retail fit with clean drape
- Side-seamed construction for durability
- True to size (size up for relaxed hunting comfort)
🥃 Bourbon Born Apparel – Where heritage meets the bottle.
Size Guide
| XS | S | M | L | XL | 2XL | 3XL | 4XL | 5XL | |
| Width, in | 16.50 | 18.00 | 20.00 | 22.00 | 24.00 | 26.00 | 28.00 | 30.00 | 32.00 |
| Length, in | 27.00 | 28.00 | 29.00 | 30.00 | 31.00 | 32.00 | 33.00 | 34.00 | 35.00 |
| Sleeve length, in | 8.60 | 8.90 | 9.20 | 9.50 | 9.70 | 10.00 | 10.40 | 10.80 | 11.20 |
| Size tolerance, in | 1.50 | 1.50 | 1.50 | 1.50 | 1.50 | 1.50 | 1.50 | 1.50 | 1.50 |
Returns & Exchange
At Bourbon Born Apparel, we want you to be satisfied with your purchase. If a product doesn’t meet expectations, you may request a return within 60 days of delivery. Return Conditions: Items must be unused and in original packaging Shipping costs are not refundable Refund/credit issued after inspection Process: Contact customer support with order details Return item to our facility Refund issued upon approval Contact: hello@bourbonbornapparel.com
Fabric and feature
100% Airlume combed and ring-spun cotton — 25% cleaner than standard cotton for a noticeably softer feel
Lightweight 4.2 oz. fabric that breathes easy all day
Pre-shrunk construction so the fit stays true, wash after wash
Features
High-breathability design — made for warm days and good company
Relaxed oversized fit with room to move
Lapel collar with a laid-back V-neck open
Short sleeves for easy, all-season wear
Care Instructions
• Machine wash cold (30°C or below), inside-out, on a gentle cycle with similar colours and a mild detergent.
• Use non-chlorine bleach only when needed. Avoid fabric softeners.
• Tumble dry on low heat or hang dry to help preserve the garment’s quality.
• If ironing is required, turn the garment inside-out and use a cool setting. Do not iron directly over printed areas.
• Do not dry clean.
Print Method
Every product is produced using advanced Direct-to-Film (DTF) printing technology and professional-grade equipment. This process allows us to achieve sharp details, vibrant colors, and complex artwork that traditional printing methods often can't replicate. The result is a durable, high-quality finish designed to look great wear after wear.
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BOURBON BORN COMMUNITY
Where Patriots, Bourbon Lovers, and Adventurers Unite
Bourbon Born brings together Americans who appreciate quality, craftsmanship, and the spirit of independence. Through premium apparel and authentic storytelling, we connect patriots who share a love for fine bourbon, outdoor adventure, and unapologetic American values. Join a community that celebrates excellence, innovation, and the bold pursuit of the good life.